Copy map
Every line of persuasive copy on the new site, specified by type, length and the job it has to do. The site shows stand-ins at the right length. Specs, numbers and contact details are carried over from the current site as facts.
VoiceManufacturer, not rental desk
- Speak as the OEM: "we design", "we build", "our machines". Never "hire a robot" or "RaaS".
- Engineering-grade and plain. The spec sheet is the tone reference.
- Numbers beat adjectives. US units first, metric second.
- Sentence case in headlines. No exclamation marks.
- Banned: revolutionary, cutting-edge, game-changer, seamless, unleash, next-level, future of.
Facts to verifyBefore anything ships
Missing inputsNeeded from the business
| ID | Copy type | Length | Job it has to do | Inputs available | Rules |
|---|